"gift lene mai jitna maza aata hai, woh gift dene mai kyu nahi?"
(Why is it not as much fun to give a gift as it is to receive one?)
Gift-giving is deeply personal, yet most platforms reduce it to endless scrolling through generic products. Unbox is designed to bridge this gap by creating a personalized gifting discovery platform that connects buyers with small businesses and homegrown brands.
MY ROLE
Primary Research, Secondary Research, UX Design, UI Design, Vibe Coding.
TIMELINE
3 weeks
August 2025
OVERVIEW
unbox is a web application designed to make gift discovery simpler, more personal, and more supportive of small businesses. Unlike traditional e-commerce platforms, unbox emphasizes intent-based search — allowing users to look for gifts by relationship (e.g., friend, spouse, colleague), occasion, or delivery time.
The Problem:
Finding the right gift is often overwhelming — people waste hours browsing generic e-commerce sites, only to end up buying uninspired items. At the same time, small businesses struggle to showcase their products on larger platforms, where they get lost among mass-produced options.
The core problems identified:
For buyers: Choice overload, lack of personalization, and difficulty filtering by intent or urgency.
For sellers: Limited visibility, lack of storytelling, and difficulty connecting with buyers seeking meaningful gifts.
The Solution:
Giftful reimagines gifting as a guided discovery journey rather than endless browsing.
For Buyers:
Intent-based search filters (relationship, occasion, delivery time).
A "Surprise Me" feature for instant, fun, and serendipitous discovery.
Clean, card-based layouts for quick decision-making.
For Sellers:
Profile pages that highlight their product range and integrate Instagram for authenticity.
Visibility within a curated platform focused exclusively on gifting.
Together, these solutions ensure that buyers feel confident and inspired in their gift choices, while local businesses gain the exposure and sales opportunities they often miss on larger platforms.
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Intent-Based Search
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AI-Powered Gift Recommendations
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“Surprise Me” Feature
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About the Seller Pages
About Unbox:
Unbox is built around a simple belief: gifting should feel meaningful, not mechanical. Instead of endless scrolling, Unbox transforms gift-hunting into a curated and guided experience — one that understands why you're buying a gift, who it’s for, and what will genuinely delight them.
By combining intent-based discovery, a story-driven product showcase, and AI-powered personalization, Unbox bridges the gap between thoughtful buyers and passionate small-business sellers.
It is not just a marketplace — it’s a gifting companion that helps people decide with confidence and emotion.
Let's connect!